Beefeater to launch new TV ad campaign
08 March, 2021
Pernod Ricard has announced a new multi-million-pound marketing campaign for Beefeater starting on 19 April targeting 25-34-year-olds.
Ceder’s to launch digital campaign to promote responsible drinking
04 January, 2021
Non-alcoholic spirit brand Ceder's has announced a digital programme designed to promote health and wellness.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
